With the stifling hot temperatures beating down on Beijing lately, it’s a good time for daydreaming about all things ice cold. In that spirit, we bring you this promotional video for “Happy 牛 Year,” a Chinese snowboarding movie from Melloparks.cn set to hit the streets in December. That’s “牛” as in “niu,” Chinese for bull, the zodiac sign for 2009. “牛” is also found in the Chinese name for the beverage Red Bull (Hong Niu), a familiar brand in action sports and the title sponsor of the Red Bull Nanshan Open. Quiksilver, Nitro, Dakine and Nanshan Ski are all sponsors of the film. It will be available free at various locations in China, including Quiksilver and Nitro retail locations. Much of the film was shot at Quiksilver Nanshan Mello Park in Beijing.
Tags: Dakine, Melloparks.cn, Nanshan Mello Park, Nanshan Ski, Nitro, Quiksilver, Red Bull, Red Bull Nanshan Open, snowboarding