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Titan Front Page: Golden Guo

Thursday, 23rd July 2009 ~ Maggie ~ Link ~ Comments (0)

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Wednesday's Titan Sports news featured one of China's biggest sports stars, diver Guo Jingjing. The layout plays on the second part of Guo's name, Jingjing or 晶晶. The syllable "Jing" sounds like "Jin," (金）, the word for gold, and in the image, the three components of each of the 晶 characters are covered in gold medals.

As expected, Guo won the 3-meter springboard competition at the FINA World Championships in Rome, crushing the competition with a total score of 388.20. The runner-up, Emilie Heymans of Canada, was nowhere near Guo with her score of 346.45. The text below goes on to recount some of Guo's career highlights, and crown her as the woman to beat if she decides to compete in the 2012 Olympics in London. A piece on the inside called simply "Guo Jingjing: I want to go to London," answer the question of whether the 28-year-old plans to continue diving.

Guo, one of four Chinese athletes who commands big-time marketing appeal, also occupies the ad space on the page, shilling for a Chinese dairy producer.

Titan Sports is China's leading sports newspaper, putting out issues every Monday, Wednesday and Friday. It is published jointly by Hunan Art and Culture Publishing House and Titan Publishing House (Danwei).

Tags: diving, Guo Jingjing, sports marketing, Titan front page