China Sports Update: Huang, Yi Jianlian, MLB, Starbury
Tuesday, 31st August 2010 ~ Maggie ~ Link ~ Comments (0)
Yi Jianlian, Washington Wizard, in a Washington Bullets jersey
Sometimes we get a little bit behind at keeping you up to date here at CST. Sorry about that, but below are a few of the top recent stories:
Huang and QSL never made a formal bid for Liverpool FC
Kenny Huang, Marc Ganis and their company QSL are completely out of the Liverpool FC buying discussion. And accoring to a recent report in the Telegraph, they never made a formal bid. QSL seems to be blaming the deal's evaporation on all the publicity, claiming it caused their key investor to walk away. Hmm… A Chinese investor thought it was going to quietly buy an English Premier League team? Huang's now 0-2 on these big-league bids, and he was confident enough about the first one to name his company after it (QSL stands for Qishi Lianmeng, Cavalier Group, a name chosen while the company was hoping to buy a stake in the NBA's Cleveland Cavaliers). With these high-profile fails in two of the globe's biggest sports leagues, he's sure to be viewed more skeptically in the future.
Yi Jianlian eludes NBA China's grasp, again
Every October, two NBA teams come to play exhibition games in a few Chinese cities. Last year, the Denver Nuggets played the Indiana Pacers. In 2008, the Milwaukee Bucks played the Golden State Warriors—a matchup that would have brought Yi Jianlian back home to play, if he hadn't been traded to the New Jersey Nets on the eve of the 2008 NBA Draft.
Yi's slipped through the NBA marketing department's fingers yet again. This spring, the NBA scheduled the Houston Rockets to play the New Jersey Nets, in what would have been an historic opportunity to see China's two current NBA players go head-to-head in Beijing and Guangzhou. But the Nets sent Yi to the Washington Wizards, so Yao Ming, if he's actually back on the court by then, will be the only Chinese national in the game.
Right now, Yi's busy in Turkey, where he's leading the Chinese national team at the FIBA World Championships. China is 1-1 with a loss to Greece and a win over Cote d'Ivoire (who are sponsored by Chinese basketball apparel brand Peak). He's averaging 26 and 11. In the next game, August 31, China faces Puerto Rico and Yi has a chance to avenge his dismal 3-for-15, 11-point performance against them at Madison Square Garden two weeks ago.
MLB still swingin'
Despite its sport being dropped from the Olympics, Major League Baseball has not given up on China. The Washington Post just ran a great update (with some nice photos) on the MLB's China activities, which are largely focused on a training academy in Wuxi, where players learn the game under the direction of Rick Dell, who has been key to MLB's Asia efforts for years now. Interesting takeaway from this piece: It implies that the teenagers training in Wuxi now are being groomed with the hopes not that they will make the big leauges, but that they will train the players from the next generation who will.
Starbury to return, with more shoes
Stephon Marbury's coming back to Taiyuan this year, to play for the CBA's Shanxi Zhongyu, with whom he's signed a two-year contract with an option for a third. This time, Marbury's taking a more strategic approach to marketing his Starbury shoes in China, reports the Wall Street Journal.
Yi Jianlian in a Bullets jersey image: Hi.baidu.com
Tags: English Premier League, FIBA World Championships, Huang Jianhua, Kenny Huang, Liverpool FC, MLB, NBA, QSL, Stephon Marbury, Yi Jianlian
MLB to air Yankees-Sox on Chinese provincial stations
Saturday, 3rd April 2010 ~ Maggie ~ Link ~ Comments (2)
Guangdong pitcher on the mound at 2009 National Games in Jinan
But Major League Baseball clearly hasn't given up—the league recently announced that the season opener between the Yankees and Red Sox will broadcast live in China this year, for the first time ever. The game takes place at 8 p.m. Eastern on Sunday, April 4, which is 8 a.m. the next day in China. That's not exactly prime time, but Monday is a national holiday in China, so people should at least be home. And as the Hollywood Reporter so nonchalantly points out, thanks to the prevalence of cremation in the space-starved nation, few people have grave sites to visit this Tomb Sweeping Day, a holiday for honoring deceased relatives.
With no deal to air games on CCTV-5, the national sports channel that has a near monopoly on the market, MLB is taking an alternative route to broader exposure in China—agreements with a bundle of the country's biggest provincial TV stations. The league has added Chongqing TV and Shaanxi TV to existing contracts with Guangdong TV, Shenzhen TV and Jiangsu TV. Guangdong TV will air This Week in Baseball, Championship Season games and the World Series, according to BizofBaseball.com.
For the tiny number of diehard baseball fans in China, MLB last year made great improvements to its local Web site, MLB.cn including high-quality free streaming of games. The league's youth development program, Play Ball, continues this year with programs in 120 schools in five cities.
Paralleling the league's efforts, the New York Yankees act independently to push their own brand in China. A few small Yankees stores market pinstripes inside big-city malls, and the team works closely with Kenny Huang of QSL, which has an agreement with the Chinese Baseball Association to develop youth baseball. QSL arranged for the Yankees to tour China earlier this year to do photo ops with young people and the Commissioner's Trophy.
Related:
NYT: Yankee Emissaries seek fans in China
Tags: baseball, Boston Red Sox, CCTV-5, Kenny Huang, MLB, New York Yankees, QSL, TV
Huang bets on baseball
Tuesday, 2nd June 2009 ~ Maggie ~ Link ~ Comments (0)
Kenneth Huang (Huang Jianhua, 黄健华), is now betting on baseball's development in China, making a major move in the sport here through one of his companies, QSL Sports Limited. QSL has formed a partnership with the Chinese Baseball Association to develop the Chinese Youth Baseball League (CYBL)."Japanese, Korean and Taiwanese players get to play in the best leagues in the world and so will the Chinese," said Huang, the Chinese-born, U.S.-educated businessman who is leading a Chinese company's purchase of a stake in the Cleveland Cavaliers. "It is my belief that China, as a sports-loving nation, has immense potential in offering great talent to the world of baseball at the highest levels. This partnership with CBA turns a new page in the development of baseball in China."
The deal involves a multi-million-dollar, 10-year commitment, and QSL intends for it to be a revenue generator in its own right, though sponsorship, merchandising, broadcasting and player management. Marc Ganis, the owner of Chicago-based SportsCorp Limited, will play a key role in setting the league's framework and bringing in coaching talent. Huang and Ganis together created SportsCorp China, which has arranged China marketing deals with the New York Yankees and the Houston Rockets.
"I look forward to seeing more Chinese players take their places in Major League Baseball just like Yao Ming does in the NBA," Huang said. "I am confident that our effort will help grow in China a love of the game in the near future."
The release makes no mention of any involvement in the deal on the part of Major League Baseball. The MLB staged a double-header in Beijing last year between the San Diego Padres and the Los Angeles Dodgers, but the site of that game--Wukesong Baseball Stadium--is an Olympic venue slated for destruction. The league is putting on a five-city road show between now and October, with stops in Shanghai, Beijing, Guangzhou, Wushi and Chengdu.
Is this good or bad for the MLB? The league certainly seems like it could use an assist in its China efforts. It couldn't save Wukesong, has no broadcast deal in China and last year's MLB China Games were only a mild success. Nor has there been any development of ballparks to speak of. The MLB has good people with good intentions working on its behalf in China, but there are definitely some missing pieces. Maybe Huang and QSL can bring in some of those pieces. Any success they have with the CYBL will have to involve giving kids something to dream about--and playing in the MLB is still the ultimate in baseball dreams. The risk for the league is not so much of him creating a brand that supplants the MLB here, but of him setting the terms of the league's future in China.
Related:
Chinese investors buying stake in Cavs
Spring Training in Beijing
Baseball coach breaks with Olympic gag order
Tags: baseball, Huang Jianhua, Kenny Huang, MLB
Real estate slump a ray of hope for baseball in China?
Monday, 29th December 2008 ~ Maggie ~ Link ~ Comments (0)
But the AP story ends with an interesting observation. Real estate has been slumping in Beijing (this story cites a forecast from Jones Lang LaSalle that demand for office rentals in Beijing will dip by 10 to 15 percent next year), making 2009 a less than ideal year for the site's majority owner, ACRE, to find a new tenant for this piece of land.
AP quotes Harvey Schiller, the president of the International Baseball Federation, as saying: "Maybe current economic conditions will work in our favor, hopefully." Schiller and Major League Baseball seem to be hoping that the delay in developing new plans for the stadium site will buy them some time to get some other ducks in a row. Major League Baseball runs a youth development program called "Play Ball," and is reportedly still lobbying to get games aired on CCTV.
The stadium was christened last spring with a pair of exhibition games between the San Diego Padres and the Los Angeles Dodgers, which were reported to be played in front of sellout crowds, despite at least a quarter of the seats being empty.
Related: Spring Training in Beijing
Tags: baseball, Beijing, MLB, Wukesong
Spring Training in Beijing
Sunday, 16th March 2008 ~ Maggie ~ Link ~ Comments (0)
The two-game Beijing spring training series between Major League Baseball's San Diego Padres and Los Angeles Dodgers ended this weekend with a 3-3 tie on Saturday and a 6-3 Padres' win on Sunday. The teams played to a not-quite-full house in Wukesong Stadium, the 12,000-seat venue that will host Olympic baseball in August.
The double header had a little bit of everything you'd expect from a preseason major league competition—hot dogs, beer, some sloppy plays and a rendition of "Take Me Out to the Ball Game," sung by a few American fans called down to the field during the seventh inning stretch. Beijing even had unseasonably good baseball weather—sunny skies both days and a high temperature Sunday of 17 degrees Celsius (63 degrees Fahrenheit).
Does Baseball Have A Shot?
The series is part of MLB's efforts to create a market for the game in China, and Dodgers manager Joe Torre and MLB commissioner Bud Selig both waxed optimistic about the future of baseball in China.
"I have no doubt in my mind that in a decade, baseball will be big in China," MLB.com quotes Selig as saying. In reality, the game's future here isn't so certain and MLB still has a long way to go to even come close to the success that the NBA has had with basketball. That was evidenced by the below-capacity attendance in an easily accessible stadium in a city of 15 million people.
"I think it would take a while to make baseball work in China," said Jeffrey Cheung, a Beijing resident from Hong Kong. "First you have to have some parks and get kids playing, and get some good players in college, and then maybe put together a decent national team."
Cheung has been a baseball fan since he was first introduced to it as a college student in Pennsylvania. He said that he would like to be involved in growing the game in China, but that any efforts will face big challenges in one key area—getting facilities built. "If you spend the money to build a stadium and no one plays in it, it is very obvious and embarrassing to the government," he said. Unlike a basketball gymnasium, a baseball diamond can't be used for much other than the game it's intended for.
It also it seemed the MLB missed some opportunities this weekend to make the game relatable to an audience that knows little about it. The electronic scoreboard had no Chinese on it (except for the characters Zhongguo Sai – China Competition—on the series logo). The teams' names, the statistics and short tutorials about some baseball terms were all displayed in English. And while everyone received a program and a set of noisemakers on entering, the program lacked rosters and statistics.
And much to the chagrin of some American fans, vendors ran out of hot dogs before the game even started on Sunday, and on Saturday they ran out of both hot dogs and beer before the seventh inning stretch.
A Fan is Born
Beijing resident Li Yipeng
"He's really lucky today," said Li's mother, Xu Jingli, who was at the game with Li and his father. The family of sports fans also attended a softball tournament in Beijing last year. Xu said the family knew the rules of the game, but Li has still never played it. On Sunday, an American fan at the game taught him to swing his new bat, but he won't likely have any pitches to swing at soon.
Worth the Trip
While one new fan was created, a veteran demonstrated the irrational behavior of the extremely dedicated. Native Southern Californian Richard Marcotte flew to Beijing from his home in Kentucky just to see the game. He carried a Dodgers blue foam #1 finger and a homemade sign that read "#1 LA Fan." Marcotte arrived in time for the seventh inning of the Saturday game, and was booked on a flight back home on Monday.
"I've got a really nice wife who let me come out here," he said. "Especially with a four-year-old and a six-year-old at home,"
Ironically, Marcotte came to the Beijing game in part because he couldn't get a ticket to the Dodgers' sold-out pre-season game against the Boston Red Sox in the 90,000-seat Los Angeles Memorial Coliseum. Since he works for a subsidiary of Delta Airlines, his flight to Tokyo was free, and his Tokyo-Beijing flight cost him about $200 roundtrip.
Richard Marcotte flew from Kentucky for the game
Marcotte added that his homemade sign caused a small security stir. Event security officials brought an English-speaking interpreter to find out the meaning of "#1 LA Fan from Kentucky," ostensibly to make sure that his sign didn't include any references to sensitive issues. That's one concern that could get interesting when millions of foreigners come to Beijing in August to root for their home teams.
Overall, the games were at least a start for MLB's overtures to China. Maybe next time the league brings a game here, the local kids lining up for the pre-game batting cages will know how to swing a bat.
Links:
Los Angeles Dodgers' China Series 2008 Web site
A Danwei.com story about security shenanigans during Saturday's game.
Tags: baseball, Beijing, Dodgers, MLB, Padres, Wukesong