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Gotta be the shoes: Phil Jackson blames Peak for Artest's slump

Tuesday, 26th January 2010 ~ Maggie ~ Link ~ Comments (0)

The question has crossed my mind more than once after watching a commercial featuring an NBA player pitching Chinese-made basketball shoes: How often does he really wear them? Are they hurting his performance?

Now Phil Jackson is asking that question, too. Well, he's not asking it so much as answering it. Jackson recently spoke to the LA Times about Ron Artest, who wears Peak brand basketball shoes, and suggested that Peak may be to blame for the small forward's recent aches and pains:
"I've called his shoes concrete boots for about the last month," Jackson said. "Those shoes look like they are made for the Hudson River. But he stays with them and he gets his feet worked on. But he does not move really quickly. He looks like he's clogging around out there."

Shane Battier (Houston Rockets) and Jason Kidd (Dallas Mavericks) also wear Peak. Here's a commercial they did together and one featuring Battier alone. I've never tried Peaks, but my personal experience with another Chinese basketball shoe had me running back to Nike with aching knees.

Tags: Jason Kidd, NBA, Peak, Ron Artest, Shane Battier, sports marketing

Baron Davis inks deal with Li-Ning

Saturday, 8th November 2008 ~ Maggie ~ Link ~ Comments (0)

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Los Angeles Clippers point guard Baron Davis will wear Li-Ning this season, a big marketing score for the Chinese shoe manufacturer (story in Chinese).

The Li-Ning contract replaces Davis's deal with Reebok, a brand that still has virtually no presence in China despite having Yao Ming in its clutches.

Davis' signing with Li-Ning is notable because he is an All-Star who doesn't play with a Chinese player or for a blue-chip NBA team. Since Li-Ning signed a deal with the NBA in 2005 to allow players to wear their shoes at games and other NBA events, players who put their name behind the brand have included Luis Scola of the Houston Rockets and Shaquille O'Neal, who was with the Miami Heat when he hooked up with the brand; and Lebron James' teammate, Damon Jones.

Li-Ning is not known very well outside of China, but it has the biggest market share in the sports apparel category in the mainland, well ahead of Adidas and Nike.

It made a big push for international recognition at the 2008 Olympics, outfitting teams including the Spanish national basketball team, and scoring perhaps the biggest marketing coup of the games—a high-profile appearance in the Opening Ceremonies for CEO and founder, retired gymnast Li Ning.

By signing Davis, Li-Ning is confirming what those who keep track of China's young basketball lovers already know—NBA fans here have gone far beyond Yao Ming worship, to become sophisticated followers of the entire league and all of its best players.

Li-Ning isn't the only sneaker brand working with NBA players. Peak has long used Shane Battier of the Houston Rockets as the face of its basketball gear; and after the Olympics, Peak also signed Jason Kidd of the Dallas Mavericks.

Image: Sina.com

Tags: Baron Davis, Damon Jones, Jason Kidd, Li-Ning, Los Angeles Clippers, Luis Scola, marketing, Peak, Reebok, Shane Battier, Yao Ming