Rogge expects more doping cases, Liu needs surgery
Monday, 10th November 2008 ~ Maggie ~ Link ~ Comments (0)
A short glance at some of China's biggest current sports stories:Liu Xiang
Doctors that hurdler Liu Xiang visited in the United States agreed with his Chinese doctors in advising surgery for the Achilles tendon injury that kept him out of the Beijing Olympics.
Doping
The International Olympic Committee is still conducting doping tests from the August Olympics, and IOC president Jacques Rogge said he expects at least 15 cases from this year's Olympiad.
Diving
Former Chinese national team diving coach Yu Fen has threatened legal action against diving's administrative body, to secure several million yuan she believes she is owed in bonuses from her tenure with the team, which ended in 1997. Yu coached greats Guo Jingjing and Wu Mingxia.
Soccer/Football
Tickets are on sale for the Chinese women's national soccer team's match against gold medalists the United States at Detroit's Ford Field December 17.
Aquatics
Hong Kong is among the cities bidding to host the 2013 FINA World Championships. The world governing body for aquatic sports including swimming, diving, water polo and synchronized swimming holds a world championship every year. The 2011 championships will take place in Shanghai.
Tags: diving, doping, FINA, football, Guo Jingjing, Liu Xiang, soccer, swimming, track and field, Wu Mingxia, Yu Fen
China's first Paralympic gold, the LZR at the Paralympics
Monday, 8th September 2008 ~ Maggie ~ Link ~ Comments (0)
Swimmer Du Jianping accepts China's first Paralympic gold for 2008.
Du beat the world record in the men's 100-meter freestyle S3 class by 5.87 seconds, swimming it in 1:35.21. China is
Just as in the Olympics last month, swimming records are being broken every day in the Paralympics this week in Beijing. So far, 15 world records have been bested.
Again, the Speedo LZR swimsuit is partly responsible, though not as many Paralympic athletes will be wearing the suit. One third of Japan's team will wear the LZR, and Australian swimmers were reportedly scrambling at the last minute to secure leftover suits from Olympians, as Speedo said it couldn't make enough suits fast enough for the Paralympic team. Depending on their disability, the suit is unwearable for some Paralympic athletes.
Du Jianping image: China.org.cn
Tags: Beijing, Du Jianping, Paralympics, Speedo, swimming
Olympic marketing: How did sportswear brands do?
Friday, 29th August 2008 ~ Maggie ~ Link ~ Comments (0)
For sports apparel brands, the Olympics are arguably the most important stage for marketing. So how did the sports marketers fare with the Chinese market in these Olympics? Here's a look at how things played out for Adidas, Li-Ning, Nike, Puma and Speedo.Adidas
Adidas reportedly shelled out 70 million euros to be an official Olympic sponsor. Adidas gear was also all over Olympians, great for television. But aside from shoes and uniforms, Adidas wasn't particularly visible in Olympic venues. It had no special presence on the Olympic Green, but its beautiful flagship store in Sanlitun near the Workers' Stadium and Workers' Gymnasium saw lots of foot traffic.
Adidas' Olympic sponsorship allowed it to use the Bird's Nest and Olympic logo.
Its Olympic ad campaign, though beautifully designed and fitting in concept (Together in 2008, Impossible is Nothing), came up short in the personnel categories. That campaign had four primary faces, in sports that are very popular in China--diver Hu Jia, footballer Zheng Zhi, basketball player Sui Feifei and a few women's volleyball players. Hu pulled out due to injury, Zheng and the men's football team had an embarrassing performance and Sui Feifei was only sixth in scoring on Team China. The women's volleyball team played strong in a very tough field, but in the end only came through with the minimum result acceptable to the hometown fans, a bronze medal.
Li-Ning
China's biggest sports apparel brand had the biggest marketing coup of the games—its founder, Li Ning, carrying the Olympic flame on a three-minute slow-motion run to the top of the Bird's Nest, where he lit the Olympic cauldron. The company's stock went up the next day, and Li Ning will always have his stamp on what seems to be an especially important part of the Olympics to Chinese fans.
Li-Ning's storefronts were generic during the games, but there was nothing generic about its opening ceremony product placement.
Li Ning also had its name on the uniforms of China's diving and table tennis teams, who delivered dominant performances, as well as the Spanish national basketball team, which gave Team USA a tough match before losing in the gold medal game.
Nike
Nike's two biggest bets on Chinese athletes were Yi Jianlian and Liu Xiang. Yi was solid but not explosive, averaging 9 points a game. The Chinese national team, wearing Nike jerseys, didn't really exceed expectations, but certainly didn't come up short, making it to the quarterfinals before losing to Lithuania. But Chinese fans were more excited about catching a glimpse of Team USA, who were also sporting Nike's hot new jersey, available in stores all over Beijing.
Nike had to deal with the toughest spin job of any Olympic marketer this year—how to salvage its investment in China's biggest sports star, Liu Xiang, when he didn't even compete in the games. Nike's immediate answer--a full page ad celebrating the love of sport even in defeat--succeeded in becoming part of the stream of catharsis after Liu bowed out. Nike got some negative publicity for its efforts to hunt down netizens who alleged that the shoe company had coerced Liu to drop out rather than lose to Robles.
Nike hedged its big-name bets by backing lesser-known athletes as well.
But Liu and Yi weren't the only athletes that Nike put is name behind. It was all over team China, and ready with full-page ads in China Daily and front-page ads in Titan sports news when any of its athletes won a medal or had a strong performance. Swimmer Zhang Lin (silver medalist), boxer Zou Shiming (gold medalist) and beach volleyball duo Tian Jia and Wang Fei (silver medalists) were just a few of the lower-profile high-achieving athletes that Nike celebrated in its Olympic campaign.
Puma
Dollar for dollar, Puma might have gotten the most of its Olympic investment. Its hopes ran on two spiked shoes-- those of sprinter Usain Bolt, who loped across the finish line to set the 100-meter dash world record. China loves a winner, and Bolt and the dominant Jamaican team were very well-received in Beijing. Jacques Rogge can complain all he wants, but most Chinese don't mind a guy who's willing to revel in his moment.
Speedo
If you weren't wearing a Speedo LZR Racer in this Olympics, you might as well never leave the Water Cube's warm-up pool. Nine out of every 10 swimming gold medals went to LZR wearers. The only complaint that people had about the LZR was that it made swimmers too fast, world records too common. The suit was considered such an integral part of success that Nike agreed to let its swimmers wear LZRs instead of Nike suits. Speedo doesn't have a big presence at Chinese sports retailers—swimwear here tends to be generic instead of branded—but China, along with the rest of the world, has no choice but to see Speedo as the leader in swimwear technology.
Tags: Adidas, athletics, Beijing Olympics, Hu Jia, Li-Ning, Liu Xiang, marketing, Nike, Olympics, Puma, Speedo, Sui Feifei, swimming, Tian Jia, Titan, Usain Bolt, volleyball, Wang Fei, Zhang Lin, Zheng Zhi, Zou Shiming
The tickets are all sold, but the venues are not full
Friday, 15th August 2008 ~ Maggie ~ Link ~ Comments (0)
Plenty of open seats in Wukesong Arena at the China-Angola men's basketball game
I am talking about empty seats—big swaths of blue, red or grey in arenas and gymnasiums. I saw more again as I watched the opening games of the beach volleyball tournament, and when I attended Olympic tennis, beach volleyball and basketball.
Before Memphis played its second game against the Chinese national team in Yangjiang this spring, assistant coach Rod Strickland looked up at the stands an hour before game time and wondered, "Will they fill it up?"
"This is China," I assured him. "They can fill up any venue they want to." But when the game tipped off, the crowd in that gym was below capacity. Yao Ming, Yi Jianlian and Wang Zhizhi were all out of action, but in a city of 2.6 million people, precious few of whom will have the chance to see Team China in action in Beijing, each one of the 4,000 seats should have been taken. And how can you explain empty chairs at the recent basketball games, featuring China at full strength and starring NBA players who have millions of fans here?
Much has been made of the tickets to these Olympics being sold out, thanks in large part to the large number of affordable tickets being made available domestically. But I wonder if that actually means that the venues will host capacity crowds. When I waited in lines in ticketing phases 3 and 4, I met more than a few people who were waiting in line for their bosses, who wanted tickets to give away to clients. I always found more of these ticket buyers near the front of the line—on the clock and under the gun, they seemed more likely to arrive extremely early.
So what happens when the boss gives a pair of tickets to a fencing preliminary to a client who decides that seeing the event is not worth the time she would need to spend out of the office? What happens when he gives tickets to a client in Sichuan, who decides he can't afford the flight to Beijing and the hotel stay?
This is just one of the many ways that sold out tickets can be prevented from turning into packed gymnasiums. I don't doubt that there are enough sports fans in Beijing to fill all of the Olympic venues—I have gotten calls and messages from Chinese friends desperately seeking a way to buy tickets to taekwondo, basketball and swimming. I had to explain to them that many of my tickets were bought in the United States from people who discovered at the last minute that they couldn't come... visa restrictions, maybe?
I have a feeling that we will see more empty seats than many people expect. If my experience is any indication, something is getting in the way of getting tickets in the hands of people who can actually attend the games.
Related: Washington Post on attendance problems
Tags: basketball, beach volleyball, Beijing Olympics, Olympic ticketing, swimming, tennis
China's women swimmers challenging US, Australia dominance
Thursday, 14th August 2008 ~ Maggie ~ Link ~ Comments (2)
Chinese women are having a great morning in the pool, notching two silvers, a gold and a new world record. China only won two swimming medals in the 2004 Olympics.
Gold medallist Liu Zige
Liu Zige (刘子歌) won gold and Jiao Liuyang won silver in the women's 200 meters butterfly competition, in a rare 1-2 finish for Chinese swimmers. Liu swam a 2:04.18, a new world record and Jiao a 2:04.72.
China went on to win silver in another women's event, the 4 X 200 meters freestyle relay, with a time of 7:45.93. Gold went to Australia, and silver to the United States. Among the men, China's Wu Peng failed to medal in the 200 meter butterfly final, coming in more than two seconds behind bronze medal winner Takeshi Matsuda of Japan.
It should come as no surprise that China is having breakthroughs in the pool at this Olympics. Swimming offers 84 medals, making it a good target for China's effort to lead the gold and overall medal counts. The Chinese Swimming Association keeps its athletes out of most major international competition, so their best times were largely unknown before the games.
Unfortunately, this leads to some suspicion in the swimming world as to whether the athletes are clean. China has had some history with doping scandals, with positive tests after the team stormed the 1994 FINA World Championships, and with backstroker Ouyang Kunpeng failing a drug test earlier this year.
In the other pool, Ying Tung Natatorium, China's women's water polo team pulled off a major upset, beating a strong Russian team, 13-11. China had given reigning world champions the United States a scare two days before, losing by only one point, 12-11.
Image: Chinese Swimming Association
Tags: Beijing Olympics, doping, Jiao Liuyang, Liu Zige, Ouyang Kunpeng, swimming, water polo, Ying Tung Natatorium
Michael Phelps' marketing in Chinese
Wednesday, 13th August 2008 ~ Maggie ~ Link ~ Comments (0)
Swimmer Michael Phelps is doing his best to make sure that Chinese fans have access to information about him. He had his personal Web site, Michaelphelps.com, built in just two languages—English and simplified Chinese.Phelps, four gold medals into his attempt to win an unprecedented 8 Olympic swimming titles in Beijing, is a hot topic in China right now and it looks like his efforts to keep it that way extend beyond the pool. Smart man.
Tags: Beijing Olympics, marketing, Michael Phelps, olympics, swimming
Seven more athletes fail drug tests
Thursday, 3rd July 2008 ~ Maggie ~ Link ~ Comments (0)
UPDATE: This AFP report names one of the tainted athletes, wrestler Luo Meng, and says that Luo's coach has also recieved a lifetime ban. The report implies that the others involved were provincial level athletes and not Olympic hopefuls for the 2008 games.Pre-Olympic drug testing by the China Anti-Doping Agency has outed seven more Chinese athletes, aside from swimmer Ouyang Kunpeng, who have taken banned substances (Xinhua report)
The report names no new names, but says that among the busted athletes are two divers, two track and field athletes, two swimmers, one weightlifter and one wrestler.
"Finding drug cheats is not an embarrassment to us. On the contrary, it says what a firm stance we take in the fight against doping," the article quotes Yuang Hong, head of the Chinese Olympic Committee Anti-Doping Commission, as saying after the news.
The story also says that 110-meter hurdler Liu Xiang has been tested at least six times outside of competition in the past six months.
Related:
Chinese swimmer fails drug test
Liaoning doping raid
Tags: doping, Ouyang Kunpeng, swimming, track and field, weightlifting, wrestling
Chinese Swimmer Fails Drug Test
Friday, 27th June 2008 ~ Maggie ~ Link ~ Comments (2)
Ouyang Kunpeng (Reuters)
China Sports Daily published statement from the Chinese Swimming Association, including the following:
"The swimmer Ouyang Kunpeng tested positive in an out-of-competition test on May 1. The Chinese Swimming Association decided to give him a life ban ... although we have done lots of work, this positive case still happened, which is a deep lesson for us. We are going to take a clear stand on anti-doping work and firmly crack down on any violations."
Ouyang had won several medals in international Asian competition and was one of China's best medal hopes in swimming. The Chinese team draws suspicion from the international swimming world, because of its quick ascent in the sport and its athletes' absence from most major international events. Before the 1998 FINA World Championships in Perth, Australia, four Chinese swimmers tested positive for the banned diuretic triamterene.
Tags: Chinese Swimming Association, doping, Feng Shangbao, Ouyang Kunpeng, swimming
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