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NBA is Back

Friday, 6th June 2008 ~ Maggie ~ Link ~ Comments (0)

After an unexplained suspension, NBA broadcasts are back in mainland China, with Game 1 of the NBA Finals airing on this morning on CCTV Sports. Several times during the game, the NBA ran a message of support for earthquake victims featuring NBA stars Dwayne Wade, Trace Mcgrady, Chris Paul, Baron Davis, Lebron James and commissioner David Stern.

A China Sports Today editor spent the last week deep in the Chinese basketball world and never heard a definitive reason for why the conference finals didn't air. However, most people seemed to agree that a vague statement from an unnamed NBA official supporting players' decisions to be active on social issues drew Beijing's ire. The confusing move makes one thing clear: Even the mighty NBA, which has done so well in China, exists here because the government allows it to.

Tags: basketball, CCTV, David Stern, NBA, television